Google Ads is the most direct digital marketing channel: you pay and appear immediately in front of customers searching for exactly what you offer. But many Albanian businesses lose money with Google Ads because they don't set it up correctly. Here are the real prices and what you can expect.
Average Google Ads price by industry in Albania
| Industry | Average CPC (€) | Competition |
|---|---|---|
| Lawyer / Notary | 1.50 – 3.00 | High |
| Clinic / Hospital | 0.80 – 2.00 | Medium |
| Real estate | 1.00 – 2.50 | High |
| Web design / IT | 0.50 – 1.50 | Medium |
| Restaurant | 0.20 – 0.60 | Low |
| Fashion / Tailoring | 0.30 – 0.80 | Low |
5 mistakes that waste money on Google Ads
- 1. Keywords that are too broad. "Car" as a keyword will cost you a lot. "Buy a car Tirana 2026" is far more effective.
- 2. No negative keywords. Your ads show up for completely unrelated searches, eating your budget with no results.
- 3. Sending traffic to the homepage. Every ad should go to a specific landing page.
- 4. No conversion tracking. If you don't know which ads bring in customers, you're flying blind.
- 5. Budget spread too thin. Focus on 2–3 core services and dominate those keywords.
Google Ads vs SEO: Which strategy is right for you?
| Criteria | Google Ads | SEO |
|---|---|---|
| When you see results | Immediately | 3–6 months |
| Cost | Ongoing | Upfront investment |
| Sustainability | Stops with the budget | Continues indefinitely |
| Control | Full | Limited |
Our recommendation: Start with Google Ads for quick results, while you build organic SEO. Discover our SEO & Google Ads strategy.
The cost of professional Google Ads management
- Basic package: €150–400/month + ad budget
- Standard package: €400–700/month
- Advanced package: €700–1,500/month
Recommended minimum ad budget: €300/month. With a small budget, focusing on 1–2 services and a good landing page matters more than the number of campaigns.