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How to Choose a Professional Agency

How to tell a serious agency apart from amateurs.
The right criteria, the questions to ask, and the warning signs before signing a contract.

May 2026 · 6 min read

Tirana has dozens of web design agencies and hundreds of freelancers. Most promise the same thing. Only a few deliver results. How do you tell a truly professional agency apart from one that just sells words? This article gives you the right criteria before you sign any contract.

What sets a professional agency apart from amateurs

A real portfolio, not templates. Ask for live URLs of projects. If every site looks the same, they're probably working off the same template.

Price transparency. A serious agency gives you a detailed quote with a breakdown by component: design, development, SEO, hosting.

A structured process. Professional projects are preceded by a planning and briefing phase. If the agency starts designing without understanding your business, that's not a good sign.

7 questions to ask every web design agency

  1. 1. Can I see projects similar to my industry?
  2. 2. Who will actually build the project? (some subcontract)
  3. 3. What will the site look like in 2 years? Is it built with modern technology?
  4. 4. What exactly does the SEO you offer include?
  5. 5. Who owns the code and the domain after the project?
  6. 6. How are changes handled after delivery: are they free or paid?
  7. 7. Can you show me references or testimonials from your clients?

Warning signs to walk away

  • ⚠They offer a website "within 3 days"
  • ⚠They promise "first page of Google within a week"
  • ⚠They have no contract or only a one-page contract
  • ⚠They don't ask anything about your business before the quote
  • ⚠The price changes during the process with no justification

What web design contracts should specify

  • ✓The exact number of pages and features
  • ✓The delivery deadline with intermediate milestones
  • ✓The number of revisions included
  • ✓Ownership of the code, design, and domain
  • ✓Post-launch maintenance terms
  • ✓Total price and payment terms

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